But it didn't have to be. When your team can't answer, a text fires in under 60 seconds — in your voice, not a robot's. "Hey, sorry we missed you. We're on a job. How can we help?" The caller was about to dial the next company. Now they're texting you back.
No app to check. No follow-up to remember. The system handles it before your competitor even picks up.
Say you get 40 calls a week. Miss 27% of them — that's industry average. That's 11 missed calls. 85% of those callers won't try again. At $450 per average job, that's $4,207 a week walking out the door. Over a year? $218,000. Not because you lost a marketing battle. Because nobody texted back.
Phone rings. You can't answer. Voicemail picks up. They hang up. They call the next company. You never know the call happened.
Phone rings. You can't answer. 47 seconds later, a text goes out. In your voice. The caller responds. Lead captured. Follow-up begins. You call them back when you're off the job.
Once the system is live, it runs every time a call goes unanswered. You don't need to check anything, click anything, or remember anything.
Your phone rings while your team is on a job, in a crawl space, or on another call. It goes to voicemail.
TriggerWithin 60 seconds, the caller receives a text message — written in your company's voice — acknowledging the missed call.
< 60 secondsThe caller's number, the time, and any reply they send back are logged in your Framework CRM as a new lead with full context.
InstantIf no response, a second touchpoint follows at a scheduled interval. Your team gets notified. Nothing falls through the cracks.
AutomatedMissed call text-back is usually the first thing we turn on for new clients. Takes 48 hours to set up. Starts recovering jobs the same day it goes live. ROI is obvious within the first week.
Included in every tier — Blueprint, Build, and Architect.