About Framework Systems

We build on
faith, family,
and proof.

We didn't start Framework Systems because we saw a market opportunity. We started it because we needed it. We built the system for our own service business first — and it worked so well that every local service company owner we talked to said the same thing: "Can you build that for me?"

Todd & Christen
Frederickson

Founders · Framework Systems & The Valley Clean Team

Veteran-Owned Faith-Driven Tuscumbia, Alabama Southeast USA Framework CRM Certified Framework Engine Automation
"Whatever you do, work at it with all your heart, as working for the Lord, not for human masters."
— Colossians 3:23
Where we start

Faith isn't a footnote here. It's the foundation.

We are Christians. That's not a marketing angle — it's the truth about who we are and why we work the way we do.

It means we won't sell you something you don't need to pad an invoice. It means when we make a mistake — and every business does — we own it, fix it, and tell you directly. It means we care about the people who work with us, the clients we serve, and the communities we're part of. Not because it's good for business. Because it's right.

We believe running a business well — with discipline, with honest systems, with real care for people — is a form of service. That's what Framework Systems is built to help you do.

"We really took all the things we didn't like about the corporate world and said — when we did this, we were going to do it in a way where we could put our heads on the pillow at night and say we did our best and were as helpful and transparent and honest as we could be."
— Christen Frederickson
How faith shapes the work
  • ✦

    Honesty over optics

    We tell you what something actually costs, what it actually does, and when it didn't work the way it should have. No spin.

  • ✦

    Service over transaction

    We're not trying to extract the most from each engagement. We're trying to build something that genuinely improves how your business runs — and make the relationship worth keeping.

  • ✦

    Stewardship over shortcuts

    Building the right system takes more than the fastest approach. We build things that hold — systems that don't collapse when something unexpected happens.

  • ✦

    People over numbers

    We've made decisions that cost us revenue because it was the right thing for the people involved. We'd make those decisions again.

  • ✦

    Gratitude over entitlement

    We've been through enough to know that every client, every functioning system, every good day is a gift. We don't take it for granted.

The story behind it

We didn't plan this.
God had other ideas.

The path to Framework Systems wasn't a business plan. It was a broken leg, a surprise layoff, a newborn daughter, and the quiet confidence that comes from having no other option but to build something real.

✈
The Foundation Years

Ten years of service. A lifetime of discipline.

Todd enlisted in the United States Air Force — a decision that shaped everything that came after. A decade of service built the discipline, the process orientation, and the operational instincts that now form the backbone of how Framework Systems works. The military doesn't teach you to wait for perfect conditions. It teaches you to build the airplane while you fly it.

📈
The Corporate Years

Building for other people's businesses. $400K loss to profitable.

Over the years that followed, Todd built systems and led operations for companies that needed turning around — including stepping into a CEO role at a consulting firm that had posted a $400,000 loss the prior year. He identified the broken processes, built the framework, and turned it profitable. He did this again and again, in different industries, for businesses he didn't own. Meanwhile, Christen spent 15 years in corporate marketing and project management, learning how to position a business, run complex projects, and communicate with clarity across every level of an organization.

"I've always built businesses for other people. I've always been the one brought in to grow and scale an operation. I just finally decided to do it for us."

2021
The Year Everything Changed

Charlotte arrived. Then everything else did too.

In 2021, Todd and Christen welcomed their daughter Charlotte — the clearest picture of what they were building toward. The same year, Todd's father passed away. Grief, joy, and the weight of new responsibility arrived together. The family sold their home, moved to family land in Tuscumbia, Alabama, and began what they didn't yet know would become the most important year of their lives.

⚡
August 2022

The accident. Five months. No weight bearing.

Two weeks after moving into their new home — boxes still unpacked — Todd slipped on a ramp and broke his leg. He was airlifted out. The doctors said no weight bearing for five months. Christen was working full-time, caring for a 10-month-old, and managing everything alone. Todd, immobile and out of options, started watching YouTube. He found an entrepreneur named Cody Sanchez talking about buying boring businesses. He couldn't walk. But he could think. And he had nothing but time.

"I genuinely believe God put Todd on that couch — because we just would not have done it otherwise. We needed to be forced to stop and build something for ourselves."

Oct
October 2022

Christen came home with a severance package and no plan.

One day in October, Christen came home from a job she loved — a job she was thriving in — and told Todd she'd been laid off. A restructuring. No warning. A severance package and a suddenly open calendar. Todd had been building toward this moment for months. Christen had been too exhausted to listen. Now they had no choice but to build it together.

"I literally came home that day with a severance package and time on my hands. And he had been telling me about this idea. So I said — well, I guess I'm yours full-time now."

Now
November 2022 — Present

The Valley Clean Team. And then Framework Systems.

They incorporated The Valley Clean Team in November 2022 with less than $5,000, no cleaning industry experience, and a daughter who was just learning to walk. They built the systems as they needed them — the quote generator when quoting was slow, the CRM pipeline when leads were falling through, the review automation when their reputation needed building. Within twelve months: five markets, 100+ Google reviews, and 200%+ revenue growth. Framework Systems exists because the system worked — and because every service business in the Southeast deserves access to the same framework.

The people behind the work

Different strengths. One framework.

Todd and Christen don't run Framework Systems as a founder and a supporter. They run it as a partnership — each bringing a distinct set of skills that the other doesn't have, and neither trying to pretend otherwise.

That combination — operational systems thinking plus marketing and communications expertise — is exactly what most local service businesses are missing. And it's exactly what Framework Systems brings.

Operations & Systems Architecture

Todd Frederickson

Todd is the systems thinker. His background spans a decade of military service, federal contracting at the Lockheed Martin / NASA level, executive leadership at multiple companies, and hands-on operations across industries. He doesn't just know how automation should work in theory — he's built it in production, measured it, and iterated on it at TVCT. He's the one who walks into your business, identifies where it's breaking, and builds the framework that fixes it.

Framework CRM implementation & CRM architecture
Framework Engine workflow automation (self-hosted)
Operations leadership · $2.6M+ in documented improvements
US Air Force · 10 years · National Guard
Federal contracting · Top Secret clearance history
Marketing & Communications Strategy

Christen Frederickson

Christen is the communicator. Fifteen years in corporate marketing and project management — including leading campaigns for a regional financial institution and managing complex multi-stakeholder projects — gave her a precise understanding of how businesses talk to their customers, and how rarely they do it well. She's the voice behind TVCT's brand, the strategy behind its market expansion, and the reason Framework Systems' work lands with the people it's meant to reach.

Corporate marketing & brand strategy · 15 years
Project management · multi-market campaigns
Content strategy & direct response copywriting
University of North Alabama · Liberty University

"There's a book called Multipliers. The idea is you get more people in the room and multiply the intelligence. That's what we do. I bring the systems. She brings the strategy. Together we see things neither of us sees alone."

— Todd Frederickson
Why it matters

We're building this for Charlotte too.

Our daughter Charlotte was ten months old when Todd had his accident. She was one when we started The Valley Clean Team. She was two when we realized that what we'd built was bigger than a cleaning company — it was a framework that could change how service businesses across the Southeast operate.

Everything we've chosen to build, and how we've chosen to build it, has been shaped by the question: what kind of work do we want to model for her? Work that's honest. Work that serves people. Work that's worth doing well.

"After Charlotte came along, I realized real quickly that you can do a lot of things and you can be very strong — but you only have so much bandwidth and you have to have priorities. Willpower can be infinite. Time is not."
— Christen Frederickson

That's also why we believe in the work we do for clients. When a cleaning company owner can stop answering every notification at 9pm and actually be present at the dinner table — when a contractor can see the week's numbers in one email instead of six tabs — that's not just a business outcome. That's time. And time is the thing nobody gets back.

Let's talk

If this sounds like the right fit, let's find out.

One conversation. No pitch deck. We'll ask what's most frustrating about your day, and go from there. If we can help, we'll show you how. If we can't, we'll tell you that too.

Get Your Free Operations Map

No commitment required · Serving service businesses across the Southeast