Automation

They filled out your form.
You responded six hours later.

By then, they'd already booked someone who replied in 12 minutes. Not because that company was better. Because they were first. In home services, the first response almost always wins the job.

This system makes sure you're always first — even when every person on your team is in the field.

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Speed to lead isn't a nice-to-have.
It's the entire game.

Homeowners contact 2–3 companies at once. The first one to respond wins the job the majority of the time. Not the cheapest. Not the most experienced. The fastest. Yet most service businesses take hours — or days — to follow up. Because they're busy doing the actual work. That's the irony. The thing that makes you good at your job is the same thing that's losing you the next one.

Without the system

What happens now when a lead comes in

A form fills. An email lands. You're on a job. By the time you respond, hours have passed. The homeowner already booked someone else.

  • Leads sit for hours or days before first contact
  • Homeowners contact 2–3 companies simultaneously
  • No system to track who's been contacted and who hasn't
  • You're competing on speed — without any speed
With Framework

What happens with lead follow-up automation

Lead comes in from any source. Within minutes: a text goes out. An email follows. If no response, a second text fires on a schedule. The lead is logged, tracked, and assigned in your CRM.

  • First touch within minutes — automatically
  • 3-touch sequence across text and email
  • Every lead logged in Framework CRM with source
  • Team notified for hot leads that reply
  • Follow-up completion tracked in Framework Clarity

Three touches. Zero manual effort.

The sequence fires automatically when a new lead enters your system from any source — form, ad, referral, or manual entry.

01

Lead enters the system

From a web form, Google ad, Facebook ad, referral, or manual CRM entry. The source is tracked automatically.

Trigger
02

Text goes out immediately

A personalized text — written in your company's voice — acknowledges the inquiry and asks how to help. Sent within minutes.

< 5 minutes
03

Email follows with detail

A branded email with more information about your services, your process, and what to expect. Reinforces the text and builds credibility.

15 minutes
04

Second text if no reply

If the lead hasn't responded after a set interval, a friendly follow-up text goes out. Not pushy — just persistent enough to stay top of mind.

Day 1–3

Lead follow-up automation works for any service business
where speed to contact determines close rate.

Stop losing jobs to companies
that just respond faster.

This is one of the highest-ROI systems we install. Takes a few days to set up. Starts converting the day it goes live. And you'll feel the difference the first time you check your CRM and see three leads that were already followed up — while you were on a job.

This automation is included in every tier — Blueprint, Build, and Architect.

Included in every engagement:

  • 3-touch sequence — text, email, follow-up text
  • Custom messages written in your company's voice
  • Works with any lead source — ads, forms, referrals
  • Lead captured and assigned in Framework CRM
  • Team notification for hot leads that reply
  • Tracked in Framework Clarity — follow-up completion rate
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